Email marketing generates an extensive amount of data, from open rates and click-through rates to subscriber behavior and demographic information. BI tools help in:
Data Analysis: Aggregating and analyzing data from multiple campaigns to identify patterns and trends. Segmentation: Enhancing audience segmentation to target the right people with the right message. Performance Metrics: Tracking key performance indicators (KPIs) to measure the success of campaigns. Predictive Analytics: Forecasting future outcomes based on historical data to optimize future campaigns.