Captions play a crucial role in enhancing the visual appeal and effectiveness of an email campaign. They can help in:
Providing Context: Captions can clarify the purpose of an image or its relevance to the overall message. Enhancing Engagement: A well-crafted caption can intrigue readers, encouraging them to interact with the content. Driving Actions: Captions can include calls-to-action (CTAs), prompting recipients to click through, visit a website, or make a purchase. Improving Accessibility: For users with disabilities using screen readers, captions offer an alternative text description, ensuring the information is accessible.