Delivery platforms are crucial in the realm of email marketing for several reasons:
Deliverability: Platforms ensure your emails get delivered to the inbox rather than the spam folder. Scalability: They allow you to send thousands or even millions of emails without compromising performance. Analytics: They provide detailed reports on open rates, click-through rates, and other important metrics. Compliance: Many platforms help you stay compliant with regulations such as GDPR and CAN-SPAM.