Why Are Digital Signatures Important in Email Marketing?
Digital signatures are essential in email marketing for several reasons:
1. Authentication: They verify the identity of the sender, ensuring that the email is genuinely from the claimed source. 2. Integrity: They ensure that the email content has not been altered during transmission. 3. Trust: They help build trust with recipients, making them more likely to engage with your email campaigns. 4. Compliance: They help in complying with legal and regulatory requirements, such as the GDPR and CAN-SPAM Act, which mandate secure and authenticated communications.