Offering downloads in your email marketing campaigns provides a multitude of benefits:
Value Addition: Free resources add value to your email content and can significantly enhance the recipient's experience. Lead Generation: Downloads often require users to provide their contact information, allowing you to capture leads for future email nurturing. Brand Authority: High-quality downloadable content can help establish your brand as an authority in your industry. Engagement: Interactive content like downloadable files can increase audience engagement and click-through rates.