Adhering to email marketing standards is crucial for several reasons:
Legal Compliance: Following standards helps businesses comply with laws such as the CAN-SPAM Act in the US and the GDPR in the EU. Reputation Management: Ensuring emails are well-crafted and respectful to recipients helps maintain a positive brand reputation. Deliverability: Emails that meet industry standards are less likely to be marked as spam and more likely to reach the inbox. Engagement: High-quality, relevant emails are more likely to engage recipients and drive desired actions.