Exaggerated claims can be harmful for several reasons:
1. Trust Issues: Customers who feel misled are unlikely to trust your brand again. 2. Legal Repercussions: Various regulations, like the CAN-SPAM Act, are designed to protect consumers from deceptive marketing practices. 3. Loss of Reputation: Negative word-of-mouth can spread quickly, damaging your brand's reputation. 4. Customer Dissatisfaction: Over-promising and under-delivering can lead to high return rates and negative reviews.