Links and buttons are crucial because they offer a clear pathway for recipients to follow. Without these elements, your email might inform but won't prompt action. They help in:
1. Increasing Click-Through Rates (CTR): Well-placed links and buttons can significantly improve your email's CTR by making it easy for recipients to take action. 2. Tracking User Behavior: Links allow you to track which parts of your email are engaging your audience, providing valuable insights for future campaigns. 3. Improving User Experience: Clear and compelling CTAs make your emails more user-friendly, enhancing the overall user experience.