The use of non descriptive links can negatively impact the user experience and the effectiveness of your email campaigns in several ways:
Accessibility: Non descriptive links can be challenging for screen reader users, making it difficult for those with visual impairments to understand the context and purpose of the link. SEO: Search engines use link text to understand the relevance and context of the linked content. Non descriptive links provide little to no value in this regard. Click-Through Rates (CTR): Users are less likely to click on a link if they do not know what to expect, which can lead to lower engagement rates.