Shipping notifications serve several crucial functions in email marketing:
1. Customer Satisfaction: Keeping customers informed about their order status helps build trust and satisfaction. It reassures them that their purchase is on its way. 2. Reduce Customer Inquiries: By providing detailed shipping information, you can significantly reduce the number of inquiries your customer service team receives. 3. Engagement Opportunity: These emails provide an excellent chance to engage with your customers further, perhaps by suggesting complementary products or asking for a review once the package arrives.