Why are Spoofing Attacks a Concern for Email Marketers?
For email marketers, spoofing attacks pose a significant threat for several reasons:
Brand Reputation: Recipients who fall victim to spoofed emails may lose trust in the brand, damaging its reputation. Deliverability Issues: Frequent spoofing can lead to an increase in the number of emails marked as spam, affecting overall deliverability rates. Legal Implications: Companies may face legal consequences if their email domains are used for malicious activities.