Offering subscription preferences is crucial for several reasons:
Personalization: Allowing subscribers to choose what content they want helps in delivering personalized content, which can boost open rates and click-through rates. Compliance: Respecting subscription preferences helps in complying with regulations like GDPR and CAN-SPAM. Subscriber Retention: Providing options can reduce the likelihood of subscribers opting out completely. Improved Metrics: More relevant emails can lead to better engagement metrics.