Why are Unicode PST Files Important in Email Marketing?
In the context of Email Marketing, Unicode PST files are vital for several reasons:
Large Storage Capacity: Unlike older ANSI PST files, Unicode PST files can store up to 50GB of data, making them ideal for storing extensive email lists and marketing materials. Multilingual Support: Email marketing campaigns often target a global audience. Unicode supports a wide range of characters, enabling marketers to send emails in various languages. Better Organization: Unicode PST files help in organizing large volumes of emails, attachments, and other data, which is essential for efficient email marketing strategies.