Segmenting your audience into user groups is crucial for several reasons: 1. Increased Engagement: By sending tailored content to specific groups, you are more likely to capture their attention and encourage interaction. 2. Higher Conversion Rates: Personalized messages resonate more with recipients, leading to higher conversion rates. 3. Improved Deliverability: Email service providers are more likely to deliver your emails to the inbox when they see high engagement rates. 4. Enhanced Customer Experience: Sending relevant content improves the overall customer experience, fostering loyalty and trust.