user groups

Why are User Groups Important?

Segmenting your audience into user groups is crucial for several reasons:
1. Increased Engagement: By sending tailored content to specific groups, you are more likely to capture their attention and encourage interaction.
2. Higher Conversion Rates: Personalized messages resonate more with recipients, leading to higher conversion rates.
3. Improved Deliverability: Email service providers are more likely to deliver your emails to the inbox when they see high engagement rates.
4. Enhanced Customer Experience: Sending relevant content improves the overall customer experience, fostering loyalty and trust.

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