There are several reasons why parties in an email marketing dispute might choose to resolve their issues outside of the courtroom:
Cost-Effectiveness: Court cases can be expensive. Out-of-court settlements often result in reduced legal fees and other costs. Time Efficiency: Legal proceedings can take months or even years. Out-of-court settlements can be reached much more quickly, allowing businesses to focus on their core activities. Confidentiality: Court cases are public, which can lead to unwanted media attention. Out-of-court settlements can be kept private, protecting reputations and sensitive business information. Control Over Outcomes: In court, the decision is left to a judge or jury. Out-of-court settlements allow parties to have more control over the terms and conditions of the resolution.