Conducting n tests is crucial for several reasons:
Improved Engagement: By testing different elements, you can identify what resonates most with your audience, leading to higher open rates and click-through rates. Increased ROI: Optimizing your emails based on test results can lead to better conversion rates, thereby increasing your return on investment. Data-Driven Decisions: n tests provide you with concrete data, allowing you to make informed decisions rather than relying on assumptions or guesswork.