Complaints in email marketing typically arise due to various reasons, including:
Irrelevant Content: Subscribers may find the content irrelevant or uninteresting, leading to dissatisfaction. Frequency of Emails: Sending too many emails can overwhelm subscribers, while too few can lead to disengagement. Privacy Concerns: Mismanagement of personal information or lack of transparency in data usage can cause trust issues. Unclear Unsubscribe Process: If the unsubscribe process is complicated or hidden, it can frustrate subscribers. Technical Issues: Problems such as broken links, poor formatting, or slow loading times can negatively impact user experience.