Why Do Customers Hesitate to Open Marketing Emails?
There are several reasons why customers might be reluctant to open marketing emails:
1. Overwhelming Volume: Many people receive a large number of emails daily, making it challenging for marketing emails to stand out. 2. Irrelevance: If the content is not relevant to the recipient, they are less likely to open the email. 3. Lack of Trust: Recipients may not trust the sender, especially if they don't recognize the brand or if the email appears suspicious. 4. Poor Timing: Emails sent at inconvenient times are more likely to be ignored.