There are several reasons why emails may end up in the trash or spam folder:
Spam Filters: Modern email clients use sophisticated spam filters to detect and filter out unwanted emails. If your email contains spammy words, suspicious links, or poor formatting, it is more likely to be flagged. Recipient Actions: If recipients frequently mark your emails as spam, email service providers (ESPs) will take note and may automatically divert future emails to the trash. Sender Reputation: Your sender reputation is crucial. If your IP address or domain has a history of sending spam, your emails will be more likely to end up in the trash. Irrelevant Content: If your email content is not relevant to the recipients, they are more likely to delete it. Over time, this can affect your overall email deliverability.