Performance lags can occur due to several reasons:
Server Issues: If your email service provider’s servers are experiencing delays, it can slow down the delivery of your emails. Content Quality: Poorly written or irrelevant content can result in low engagement and high bounce rates. List Management: Inefficient or outdated email lists can lead to emails being sent to inactive or incorrect addresses. Spam Filters: Emails flagged as spam may not reach the intended recipients, causing a significant drop in performance.