There are several reasons why recipients may choose to unsubscribe from your emails:
Frequency: Sending emails too frequently can overwhelm subscribers and lead to unsubscriptions. Relevance: If the content is not relevant or valuable to the subscriber, they are likely to opt-out. Design: Poorly designed emails that are hard to read or navigate can frustrate recipients. Expectations: If the emails do not meet the expectations set when the subscriber opted in, they may unsubscribe.