There are several reasons why marketers might deploy vague offers in their email campaigns:
1. Curiosity: By being intentionally vague, marketers aim to create a sense of curiosity that encourages recipients to click through the email to learn more. 2. Broad Appeal: A vague offer can sometimes be designed to appeal to a wider audience by not being too specific and thereby not excluding potential segments. 3. A/B Testing: Marketers may use vague offers as part of an A/B testing strategy to compare engagement rates with more detailed offers.