There are several reasons why delayed reporting can occur in email marketing:
Email Deliverability: Emails might take time to reach recipients' inboxes due to factors like server delays, spam filters, or recipient email server issues. Open and Click Tracking: Tracking opens and clicks involves embedding tracking pixels and unique links, which can take time to register as recipients interact with the email. Data Aggregation: Email marketing platforms often need time to aggregate and process data from various sources, which can cause delays in reporting. Time Zones: Global campaigns can experience delays due to varying time zones and when recipients open their emails.