There are several reasons why inaccurate reporting can happen in email marketing:
Tracking Pixel Blockage: Some email clients and users block tracking pixels, which are crucial for recording open rates. Spam Filters: Emails caught in spam filters might not be tracked correctly, leading to inaccurate open and delivery rates. User Behavior: Users who open emails in preview panes might not trigger tracking mechanisms, resulting in underreporting. Technical Issues: Bugs in email marketing platforms can cause data discrepancies.