There are multiple reasons why accuracy in email marketing might be compromised:
Data Quality Issues: Inaccurate or outdated email lists can lead to poor targeting and high bounce rates. Ineffective Segmentation: Failing to properly segment your audience can result in sending irrelevant content to subscribers. Technical Glitches: Issues like broken links, incorrect tracking codes, and email rendering problems can distort your metrics. Human Error: Mistakes in data entry, campaign setup, or reporting can lead to inaccurate results.