Several factors contribute to the education gap in email marketing:
Rapid Technological Advancements: The email marketing landscape is constantly evolving with new technologies, tools, and techniques, making it challenging for marketers to stay up-to-date. Lack of Formal Education: Unlike other fields, there are limited formal educational pathways specifically dedicated to email marketing, leading to a reliance on self-study and on-the-job learning. Resource Constraints: Smaller businesses may not have the resources to invest in training and development, resulting in a skills gap among their marketing teams.