Why is a Cookie Policy Important in Email Marketing?
A clear and transparent cookie policy is crucial for several reasons. Firstly, it builds trust and transparency with your audience by informing them about the data you collect and how it is used. Secondly, it helps you comply with privacy regulations like GDPR and CCPA, which require informed consent for data collection. Lastly, it enhances the effectiveness of your email campaigns by allowing you to gather valuable insights on user behavior.