Using a permission-based list is crucial for several reasons:
Compliance: Many regions have strict laws regarding email marketing, such as the GDPR in Europe and the CAN-SPAM Act in the United States. A permission-based list helps you stay compliant with these regulations. Engagement: Recipients who have opted in are more likely to engage with your emails, leading to higher open rates, click-through rates, and conversions. Reputation: Sending emails to people who havenât given permission can damage your sender reputation, leading to your emails being marked as spam.