Alt text plays a vital role in email accessibility and user experience. Here are a few reasons why it is essential:
Ensures Accessibility: Alt text makes your emails accessible to visually impaired users who rely on screen readers to understand the content. Improves Deliverability: Some email clients block images by default. Alt text provides a fallback, ensuring key information is still communicated. Enhances SEO: Although SEO may not be a primary concern for email marketing, alt text can contribute to the overall search engine optimization of your content. Increases Engagement: Descriptive alt text can encourage users to enable images, leading to higher engagement with your email content.