Implementing a robust email marketing policy is crucial for several reasons:
Legal Compliance: Ensuring adherence to regulations such as the CAN-SPAM Act and GDPR. Customer Trust: Protecting customer data builds trust and encourages engagement. Brand Integrity: Maintaining a consistent and respectful communication strategy reflects well on the brand. Deliverability: Adhering to best practices improves email deliverability rates and reduces the risk of being marked as spam.