Ensuring your email content is relevant to your audience is crucial for a number of reasons:
Higher Engagement: Relevant emails are more likely to be opened and read, leading to higher engagement rates. Better Conversion Rates: When your emails resonate with your audience, they are more likely to take the desired action, whether that's making a purchase, signing up for a webinar, or downloading a resource. Reduced Unsubscribes: Irrelevant content is one of the primary reasons people unsubscribe from email lists. Keeping your content relevant reduces the likelihood of this happening. Improved Sender Reputation: Sending relevant emails helps maintain a good sender reputation, which is crucial for ensuring your emails land in the inbox rather than the spam folder.