Building and maintaining a subscribers list is essential for several reasons. Firstly, it offers a direct marketing channel to engage with potential and existing customers. Unlike social media or search engine marketing, where algorithms can change how your message is delivered, email marketing ensures your message lands in someoneâs inbox. Additionally, a subscribers list allows for personalized communication, which can significantly increase engagement rates. Finally, an email list is an asset that the company owns, making it a stable and reliable way to reach your audience.