Cluster analysis is crucial in email marketing for several reasons:
Personalization: By understanding the unique attributes of each cluster, marketers can create more personalized content that resonates with different segments of their audience. Improved Targeting: It enables marketers to target specific groups with relevant offers, increasing the likelihood of conversion. Resource Allocation: Helps in efficient allocation of marketing resources by focusing efforts on the most promising segments. Customer Retention: By addressing the specific needs of different clusters, marketers can improve customer satisfaction and retention.