Having control over your email marketing strategy is essential for several reasons:
Improved Engagement: By controlling who receives your emails and what content they receive, you can significantly improve engagement rates. Better Deliverability: Proper control helps ensure your emails land in the inbox and not the spam folder. Compliance: Control is crucial for adhering to regulatory requirements like GDPR and CAN-SPAM. Enhanced ROI: Optimized and targeted campaigns generally yield a better return on investment.