- Quality Assurance: Drafts help ensure that the email content is free from typos, grammatical errors, and formatting issues. - Audience Segmentation: Drafts allow marketers to tailor messages for specific segments of their audience, enhancing relevance and engagement. - Feedback and Collaboration: Drafts can be shared among team members for feedback, ensuring that multiple perspectives are considered before finalizing the email. - A/B Testing: Drafts enable the creation of different versions of an email for A/B testing to determine which version performs better.