Accuracy in email marketing is crucial for several reasons:
Deliverability: Ensuring that email addresses are valid and active helps improve deliverability rates. Personalization: Accurate demographic and behavioral data allows for more effective personalization, leading to higher engagement rates. Compliance: Verifying data helps you stay compliant with regulations like GDPR and CAN-SPAM. ROI: Accurate data ensures that resources are spent effectively, maximizing the return on investment.