Improved Targeting: Accurate data helps in segmenting your audience effectively, enabling you to send personalized and relevant content. Increased Engagement: When emails are relevant, recipients are more likely to open, read, and act on them. Reduced Bounce Rates: Accurate email lists minimize the chances of sending emails to invalid addresses, thus reducing bounce rates. Compliance: Maintaining accurate data helps in adhering to regulations like GDPR and CAN-SPAM Act.