Maintaining a clean email list is crucial for several reasons:
Improved Deliverability: Removing invalid email addresses reduces bounce rates, which positively affects your sender reputation. Higher Engagement: A clean list ensures that your emails reach engaged and interested subscribers, leading to higher open and click-through rates. Cost Efficiency: Many email service providers charge based on the number of subscribers. Removing inactive or invalid addresses can save costs. Compliance: Ensuring your list is compliant with regulations like GDPR and CAN-SPAM is essential to avoid penalties.