Neglecting data hygiene can have several negative consequences:
- Poor Deliverability: Invalid email addresses can lead to a high bounce rate, which can harm your sender reputation and reduce your overall deliverability. - Increased Costs: Sending emails to invalid addresses wastes resources and increases costs. - Reduced Engagement: Outdated or incorrect data means your emails may not reach the right audience, leading to lower engagement rates. - Compliance Risks: Poor data hygiene can result in non-compliance with regulations such as GDPR and CAN-SPAM, resulting in hefty fines.