Maintaining data integrity is crucial for several reasons:
Improved Engagement: Accurate data allows you to send targeted and personalized emails, which can significantly improve engagement rates. Reduced Bounce Rates: Ensuring that your email list is clean and up-to-date reduces the likelihood of emails bouncing back. Compliance: Regulations like GDPR and CAN-SPAM require that you maintain accurate records of your subscribers' consent and preferences. Better Analytics: Reliable data provides more accurate insights, helping you make informed decisions and optimize your marketing strategies.