Maintaining high data quality is crucial for several reasons:
Improved deliverability: Accurate data reduces the chances of emails bouncing or being marked as spam. Personalization: High-quality data allows for better segmentation and personalized content, which can increase engagement. Compliance: Ensuring data quality helps in adhering to regulations like GDPR and CAN-SPAM Act. Cost-efficiency: Accurate data prevents wasted resources on sending emails to invalid addresses.