There are several reasons why cleansing your email list is crucial:
Improved Deliverability: By removing invalid email addresses, you reduce the number of bounces, which can positively impact your sender reputation. Better Engagement: Targeting active subscribers increases the likelihood of your emails being opened and clicked. Cost Efficiency: Many email service providers charge based on the number of subscribers. Removing inactive users can help save on these costs. Accurate Metrics: A cleaned list provides more accurate data for analyzing the success of your campaigns.