Conducting an email marketing audit is crucial for several reasons:
Identify Gaps: It helps in identifying gaps in your current strategy and provides insights on how to fill them. Improve ROI: By understanding what works, you can focus your resources on strategies that yield better returns. Compliance: Ensures that your email marketing practices comply with regulations like GDPR and CAN-SPAM Act. Customer Engagement: Helps in better understanding customer behavior, leading to improved engagement and retention.