Having a strong brand reputation in email marketing is crucial for several reasons:
Trust and Credibility: Subscribers are more likely to open and engage with emails from a brand they trust. Higher Engagement Rates: A good reputation can lead to increased email engagement, which ultimately boosts sales and conversions. Reduced Spam Complaints: When your brand is trusted, subscribers are less likely to mark your emails as spam. Long-term Relationships: Building a reputable brand helps in maintaining long-term relationships with your customer base.