Understanding the geographical location of your subscribers is crucial for several reasons:
Personalization: Tailor your content to match the local culture, language, and interests of your subscribers. Relevance: Offer promotions, events, and products that are geographically relevant. Timing: Send emails at times when subscribers are most likely to engage, considering different time zones. Legal Compliance: Adhere to regional regulations like GDPR in Europe or CAN-SPAM in the US.