Effective group management is crucial for several reasons:
Personalization: By segmenting your audience, you can create more personalized and relevant content for each group, increasing the likelihood of engagement. Improved Metrics: Targeted emails generally have higher open rates, click-through rates, and conversion rates. Efficiency: Grouping your audience helps in better allocation of resources and time, making your campaigns more efficient. Compliance: Proper group management ensures you are compliant with regulations such as GDPR and CAN-SPAM by sending relevant content to the right people.