In the realm of Email Marketing, using HTTPS is crucial for several reasons:
Data Security: HTTPS encrypts the data exchanged between your email marketing platform and your subscribers, protecting sensitive information like email addresses and personal details. Trust and Credibility: Subscribers are more likely to trust and engage with your emails if they know their data is secure. Improved Deliverability: Email clients and spam filters often prioritize emails from secure domains, improving the chances of your emails reaching the inbox rather than the spam folder.