categorization

How to Categorize Your Email List?

There are various ways to categorize your email list, depending on your business goals and the nature of your audience. Here are some common criteria:
Demographics: Segment by age, gender, location, or occupation.
Behavioral: Categorize based on past purchase behavior, website interactions, or email engagement.
Preferences: Use data from preference centers where subscribers specify what types of content they are interested in.
Lifecycle Stage: Group subscribers based on where they are in the customer journey, from leads to loyal customers.

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