There are various ways to categorize your email list, depending on your business goals and the nature of your audience. Here are some common criteria:
Demographics: Segment by age, gender, location, or occupation. Behavioral: Categorize based on past purchase behavior, website interactions, or email engagement. Preferences: Use data from preference centers where subscribers specify what types of content they are interested in. Lifecycle Stage: Group subscribers based on where they are in the customer journey, from leads to loyal customers.