Why is Identifying Non-Engaged Subscribers Important?
Identifying non-engaged subscribers is vital for several reasons:
1. Deliverability: High rates of non-engagement can affect your email deliverability rates. ISPs may filter emails from senders with low engagement rates into spam folders. 2. Cost-Efficiency: Email marketing platforms often charge based on the number of subscribers. Removing non-engaged contacts can save you money. 3. Campaign Performance: Non-engaged subscribers can skew your performance metrics, making it harder to evaluate the success of your campaigns.