Establishing industry credibility is crucial for several reasons:
Trustworthiness: Subscribers are more likely to open and engage with emails from sources they trust. Deliverability: Internet Service Providers (ISPs) are more likely to deliver emails from senders with a good reputation. Engagement: High credibility can lead to better engagement rates, including higher open and click-through rates. Compliance: Adhering to ethical standards and regulations builds long-term credibility and avoids legal issues.